Cloud

Cloud-based technologies are causing disruptive innovations in digital media, enabling new possibilities and efficiencies in content acquisition, management and distribution. These shifts in technology are bringing new solutions to the entertainment industry, along with opportunities to scale your service delivery capacity, simplify management and security, decrease costs, and increase agility. According to PwC, a major challenge for media and entertainment businesses is learning how to "manage new workstreams and control how they keep content secure, while making it available to every contributor who needs it and every user who has the right to see it. All this points to cloud technology."

Interconnect to new partners such as Hulu, Foursquare and Front Porch Digital.

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Increase agility while decreasing cost.

Equinix is the home of the interconnected cloud. Its Platform Equinix™ data centres and Equinix Cloud Exchange™ enable companies to bypass the Internet using secure, direct connections for rapid deployment, globalisation and scaling of cloud computing. It provides a platform to enable new digital media workflow solutions. Content and media companies can access a range of cloud services such as asset management, storage, video editing and encoding and transcoding, as well as storage and archiving services.

Equinix Cloud Exchange allows digital media and entertainment companies to:

  • Build a virtualised broadcast infrastructure housed in a secure data centre with links to public cloud services to meet increasing demand.
  • Gain access to 500+ cloud solution providers, including direct connections to AWS and Microsoft Azure within the same data centre.
  • Interconnect to new partners, such as Hulu, Foursquare and Front Porch Digital, to swiftly develop and create cloud environments that enable new products and services.
  • Locate your cloud-based content and media delivery platform closer to your partners and customers, increasing end-to-end content and media delivery efficiency and speed.
  • Easily develop hybrid clouds and simplify managing connections to multiple cloud services with automated cloud connection provisioning.
  • Provide a secure and reliable, cloud-based content and media archiving infrastructure for business continuity and disaster recovery.

Related resources

Infopaper

Connecting the new digital media ecosystem

Internet delivery and cloud hosting has transformed all aspects of content and the media value chain, impacting how content is created, managed and delivered. Consumers now demand content on any device at any time, regardless of the network they are using.

Infopaper

The next generation media enterprise

As media and advertising have shifted online, media enterprises have become increasingly interconnected, across their supply chains, internally, as workflows transition to digital, and with customers, digital platforms, exchanges and marketplaces.

White Paper

Building the next generation media enterprise

In this whitepaper, MTM examines the perceptions of the current landscape and of the business benefits and challenges associated with increased interconnectivity with suppliers, internally and with customers and marketplaces.

Equinix blog

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