The worldwide video game industry now exceeds $76 billion, with projections it will reach more than $86 billion by 2016. To stay ahead in this growing market, gaming companies have to keep up with an exploding number of global users and new platforms, while maintaining a steady pipeline of gaming options. For sports betting and casino game providers, there are current and future gaming regulations to adhere to that vary by state and country.
It's essential for gaming companies to work alongside content delivery networks (CDNs), social networks, game console companies, cloud service providers and smart phone device platforms to reach their expanding customer base. They must also support various monetisation models, such as subscription and free-to-play, to grow their customer base and revenues. And they must provide the transaction security and data security compliance and game continuity that is expected of top-tier, global gaming companies.
Platform Equinix™ data centres accelerate online gaming performance worldwide, scale access to a variety of gaming options for multiple device types and provide world-class operational reliability and security. Equinix’s 145+ worldwide IBX® data centres enable gaming companies to gain direct access to key partners in order to rapidly integrate hosted gaming services, complementary technologies, monetisation programmes and customer opportunities.
You'll also have access to our global Professional Services team and Solution Validation Centres™ to help you plan, design, test and deploy a best-in-class IT infrastructure solution that best meets your business goals.
Leading mobile games provider taps into growing customer base in Southeast Asia, using Platform Equinix to deliver consistent user experience. By being in close proximity to hundreds of networks and through these networks, closer to customers, NHN Entertainment Singapore is able to ensure the best path between content and end user, thereby delivering its games to mobile devices with minimal lag time and creating the best possible experience for its gamers.
This whitepaper is an overview of the factors that decision makers who are developing a public-to-private cloud-migration strategy should consider, recognising that the public versus private cloud strategy is not an all-or-nothing proposition.
As broadband penetration in Western Europe reaches over 63 per cent of households, and is expected to climb to 70 per cent by 2015, online media services are becoming a force in their own right.